Puma India recently partnered with customer relationship management company Salesforce to ramp up its online consumer experience, said a statement from the company, which has deployed Salesforce Commerce Cloud to enhance the online and mobile shopping experience for its consumers on PUMA.com.Pic: Shutterstock“E-commerce has always been a big priority for us at Puma and we embarked on this journey many years ago. In the current situation, online is of course a more convenient option for consumers

The government in Ghana and the country’s textile and garment Industry are working hard to be more attractive to the global markets, according to Ghana Investment Promotion Centre (GIPC) chief executive officer (CEO) Yofi Grant, who attributed the decline to a surge in Chinese imports, smuggling from China and Vietnam and lack of raw materials.China’s low-cost products in Ghanaian markets lead to lower demand of domestic textiles, he said.GIPC is determined to add value to the textiles and garme

Israel based cleantech company,which develops technologies to transform waste into sustainable materials, said that it will partner up with multinational retail solutions providerMainetti.The joint venture will see the companies collaborate on introducing eco-friendly and sustainable raw materials for the global fashion industry and retailers.Figure: By diverting landfill-destined waste,UBQ’ssolution helps prevent methane emissions, groundwater contamination and other social and environmental ha

Sweden-based textile-to-textile recycling firm, Renewcell, has signed a multi-year agreement with Bank & Vogue, to supply pre- and post-consumer waste to be recycled.Image Courtesy: long-john.nlRenewcell aims to produce high-quality biodegradable products from recycled textiles.As a part of this collaboration, Bank & Vogue will be Renewcell’s largest supplier for their recycling plant in Sundsvall, Sweden.The plant will employ innovative and patented technology for recycling cotton in wo

Sensil® BodyFresh Fabrics from NILIT, a manufacturer of innovative, customised nylon (polyamide) 6.6 solutions, has demonstrated a 99.85 per cent reduction in viral activity when tested according to ISO 18184:2019 criteria against Betacoronavirus 1 (OC43), anenveloped,positive-sense,single-strandedRNA virus.Image Courtesy: www.ecotextile.comThe confirmation has been received from Microbe Investigations AG (MIS) – a microbiological testing services lab.The additives integrated into Sensil® BodyFr

HAMBURG - Online platform and Zalando rival About You is expanding into the second-hand market by offering around 30,000 pre-worn garments in a new 'Second Love' section on its website.About You appears to have soft launched the service which consumers need to search to find at the foot of the navigation within 'Clothing' on its e-commerce platform.Source:Eco Textile

India will soon launch a scheme focused on man-made fibres (MMF) and technical textiles segment, according to textiles secretary Ravi Capoor, who recently told a virtual event organised by the Confederation of Indian Industry (CII) that the government is also looking at setting up a special export promotion council to promote the technical textiles segment.Pic: ShutterstockThe production-linked Focused Product Scheme’s emphasis is deliberate, he said.Capoor also urged the domestic players to foc

Online exhibition (autumn) on Globaltextiles.com is formally carried out. Globaltextiles.com willset up global textile foreign trade marketing platform for textile enterprises and help them expandinternational marketsand find opportunities overseasunder the circumstance of epidemic. The exhibition will help you find textile trade partners easily just at home. Focus on Onlineexhibition (autumn) onGlobaltextiles.com and create brighter futurewith global buyers.

Vietnamese companies are struggling to fully benefit from the European Union (EU)-Vietnam Free Trade Agreement (EVFTA) as the country does not produce enough or competitively-priced raw materials for its textile industry. Businesses are unable to meet rules of origin requirements to enjoy tax incentives, according to the country’s SSI Securities Corporation.Pic: ShutterstockTo do so, they need to use fabrics either domestically produced or imported from countries that have free trade deals with

TEL AVIV - Israeli recycler UBQ Materials has announced a collaboration with retail solutions provider Mainetti to transform household waste into sustainable clothes hangers for the fashion industry.The partnership aims to make use of UBQ Materials's patented technology which claims to be the first to create a bio-based substitute for oil-based plastics entirely from unsorted household waste.The resulting products, currently pending Cradle-to-Cradle (C2C) certification, are claimed to reduce