This crisis has presented an opportunity for brands to create a community by showing they care and to maintain top-of-the-mind recall with customers by pushing products that they need right now and by engaging them through various challenges on social media.Marketing is a dynamic field; one that has to adapt skilfully to the every new event shaping our world. As we find ourselves in the midst of a situation that is pretty much as extraordinary as imagination may go, the nuances that go into mark

On March 2, Reuters published a news where it was expected that Indonesian textile makers to get windfall from coronavirus outbreak. The Indonesian textile-to-garment company had initially forecast a 15% rise in sales this year.But now the scenario is totally smashing. Indonesian Filament and Fiber Producers Association (APSyFI) recently said that 80 percent of textile companies have intermitted operations while facing cash flow issues.According to APSyFI around 70 percent textile and garments m

In the first three months of the year US imports of denim decreased significantly. For the year to date until February, US companies imported 14.32% less blue jeans – of which 97% are denim – at $497.08 million. The downturn was driven by China’s 63 percent drop to $55.77 million, with factories shut down as the nation swept COVID-19. In the first two months of the year Mexico’s largest Denim supplier has declining to US$ 91.98 million in shipments by 27.2%.Certain suppliers in the top 10 that r

AMSTERDAM — The Policy Hub for Circular Economy, a project led by the Sustainable Apparel Coalition (SAC), is inviting textile industry stakeholders to contribute ideas to a post COVID-19 "green industry recovery plan".The organisation, which was set up to unite industry leaders behind policies that promote circular practices in the apparel, footwear and textile sectors, is inviting industry leaders to.The responses will contribute towards the Policy Hub's efforts to come up with i

Indian commerce and industry minister Piyush Goyal recently urged Indian missions abroad to help identify business opportunities for domestic firms, exporters and make India a preferred investment destination. The minister, along with external affairs minister S Jaishankar, interacted with 131 missions through video conference, a ministry statement said.Pic: Shutterstock“We should aim for an economic growth higher by 3x … Discussion have happened at the highest levels where clear instructions ha

subsidiary US Cotton, the nation's largest manufacturer of cotton swabs, is collaborating with the, the Gates Foundation, UnitedHealth Group and Quantigen to step up production of spun synthetic swabs, needed to diagnose Covid-19. US Cotton has developed a fully synthetic, polyester-based Q-tip-type swab.Pic: Parkdale MillsThe US Food and Drug Administration has announced that these synthetic swabs - with a design similar to Q-tips - could be used to test patients for the coronavirus. The FD

Thehas requested the government to extend the Interest Equalisation Scheme for a minimum of two years and at a rate of 5 per cent for all apparel exporters. It has also requested extension of packing credit and forward contract by six months, andan increasein working capital limits by minimum 25 per cent.Pic: Shutterstock“Given the extremely volatile and uncertain cash flow situation of the apparel exporters, we request you to kindly announce continuity of the interest subvention scheme which ex

To strengthen the endeavor of European Commission’s new ‘comprehensive’ circular strategy development for textiles in the coming months, a group of 65 diverse civil society organizations has stood together and published ato be implemented for the global Textile, Garments, Leather and Footwear (TGLF) sector, which will ensure its fairness and sustainability.Figure 1: Cancelled orders and delayed payments due to the pandemic have left millions of vulnerable workers in the textile supply chain with

All-Over Printing (AOP) has been started in our (Bangladesh) garment industry from the 1980s. Although before this we used AOP in many fabrics i.e. three-piece, Sharee, bed cover and fabrics print in the local factory.Figure:Due to increasing demand, many Bangladeshi all over printing factories have started digital printing.The interests, preferences and desires of the people are evolved. Fashion awareness is changing day by day, especially in the young generation. So, the demand of all over pri

Future Fashion Factory’s second innovation funding call has been successful in generating more than £693,000 investment in research and development for the industry. The successful projects will enable businesses to access the expertise of Future Fashion Factory researchers at the University of Leeds, University of Huddersfield, and Royal College of Art.Pic: Future Fashion Factory'sYorkshire textile mills, independent fashion brands and manufacturers have all contributed to this.Future Fashi