New York-based company, Perfitly, has partnered with the retailer, Otero Menswear, to provide greater accuracy in the garment selection process. The e-commerce platform of Otero Menswear is being integrated with Perfitly’s VR/AR (virtual/augmented reality) and AI-powered fitting room solutions.Otero, a menswear clothing brand based out of Arizona, caters to clients between heights 5’4” and 5’10”. The Perfect Fit for men under 5’10” is designed by using unique visible leaning and lengthening tech

In what we may refer to as the third phygital fashion showcase to have taken place since last year, trends for the upcoming Fall/Winter 2021 season have been presented via an array of digital runway videos, virtual look books and barely-there FRow presentations.The year gone by, has had drastic impacts on not only the fashion and apparel industry, but also the entire world economy – and as fashion always mirrors the voice of the times, this season is no different. We see a direct translation of

A study by luxury cashmere retailer N.Peal has revealed the best countries for sustainable shopping.The study analysed the monthly searches of 64 countries, using eight search terms centred around sustainable fashion and ethical clothing. The goal of the study was to look closer into the evolution of eco-conscious shopping, with the first steps focusing on uncovering where exactly these shoppers live.The US came out on top with a total of 29,700 online searches every month, followed closely by t

Adidas has sold sportswear brand Reebok to Authentic Brands Group (ABG) “for a total consideration of up to 2.1 billion euros” with the deal expected to close in the first quarter of 2022.The German sportswear giant said in a statement that ABG would pay the majority in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration. Adidas adding that it will share the majority of the cash proceeds with its shareholders.Kasper Rorsted chief executive of A

LONDON – British fashion retailer Harvey Nichols has partnered with resale solutions provider Reflaunt to offer customers the chance to return old clothes. Available in most stores across the UK and via Reflaunt’s concierge service, shoppers can earn up to 80 per cent back on the original price of luxury pieces by way of bank transfer or brand vouchers.“This innovative service provides customers with an effortless way to part with their pre-loved items and in rehoming them with a new owner, not

LONDON – The Open Apparel Registry (OAR), a database of global garment manufacturing facilities, has published a report detailing its progression since launching in 2019, in a bid to share its work with data and attract potential partners.The open-source tool has grown its network from just 8,000 sites around the world to more than 64,000, thanks to collaboration with brands and industry organisations.Looking ahead, it’s set its sights on expanding the range of services its platform offers, work

Aptean– a software providing company – has acquired Exenta to expand its industry-oriented ERP capabilities in apparel and textile sector.It’s worth noting here that Exenta is a leading provider of ERP, PLM, SFC, distribution and Innovation Lifecycle Management solutions for manufacturers and brands.Aptean says its products can help businesses of all scales succeed in their segments and the recent addition of fashion and textile industry is going to get certain benefits with the cutting-edge sof

Danish retailer Bestseller and its investment platform Invest FWD have announced they will be working with three new sustainable start-ups.Innovators include Circular Systems, Nature Coatings and Evrnu, all of which were selected for their potential to change the industry and contribute to a more circular clothing cycle. The investments are part of Bestseller’s progress in reaching its mission of becoming a ‘climate positive’ and ‘fair for all’ retailer.Each company targets a niche area of susta

Harvey Nichols is the latest retailer to offer re-commerce after announcing a luxury resale service in partnership with Reflaunt.Launching on August 26, the Reflaunt Resell Service at Harvey Nichols will allow customers to resell bags and any luxury piece in their wardrobe including fashion, accessories and watches. Sellers will earn up to 80 percent back of the original price in the form of a direct bank transfer or “enhanced value” through Harvey Nichols vouchers.The service will be easy to us

US denim bigwig Kontoor Brands, which owns Wrangler and Lee, has raised its annual outlook after a robust second quarter.The company saw its Q2 revenue surge to US $ 491 million – that’s a rise of 41 per cent on a reported basis and 37 per cent in constant currency.Notably, the adjusted revenue fell by 19 per cent when compared to the second quarter of 2019.In a statement released to media, the denim stalwart said that the revenue soared due to strong digital performance, including own.com as we