Firework, a short video platform, has entered the live commerce space in India and recently launched a solution to allow businesses and brands to sell their products through shoppable videos and livestreams. The new launch is aimed at letting brands build their e-commerce presence using live video streams on their websites and apps. Firework is making its shoppable video experience live for consumers, with more than 15 brands putting over 30 products on sale. Having entered India in 2019, Firewo