More people are buying clothes online, with 63 per cent of gen z and 57 per cent of millennials shopping on Amazon, with gen z showing a strong affinity for buying clothing directly from brand websites, claims a new research. With its two-day shipping, easy checkout and returns, and enormous catalog of brands – Amazon is rewriting the playbook for retail.
Commissioned by CPC Strategy, a retail-focused digital marketing agency, the survey ‘2019 US Forecast on Apparel Shopping Trends’, asked a