Leading Swedish payments provider Klarna recently announced expansion of its partnership with the country’s women’s fashion e-commerce brand NA-KD from Sweden, Norway, Germany and Finland to the United Kingdom. The partnership will allow British NA-KD customers to benefit from Klarna’s optimised checkout technology and Pay Later solution. The optimised checkout technology allows shoppers to make a purchase by simply entering their email and postcode, rather than providing complicated login in

Birla Cellulose has partnered with Ankur Textiles, women’s wear division of Arvind Limited, to launch a wide range of Liva fabrics with 100 per cent modal and 100 per cent viscose blends for womenswear. This multi-fibre fabric is an alternate to the traditional fabric for new age Indian women who deserve high position as well as comfort in her apparel needs. Liva range of fabrics is introduced under Ankur Textile fabric brands - Zoya, Blossom and Glam & Glory. This range has been carefull

Sweden based apparel retailer H&M in association with Amsterdam based lingerie label Love Stories has announced to launch a new comfortable collection of lingerie. As the importance of lingerie in fashion is huge so the retailer decided to go for a partnership with Love Stories brand since it is known for its eclectic prints, mix-and-match approach, and comfortable designs. H&M collaborates with ‘Love Stories’ Figure 1: H&M collaborates with ‘Love Stories’ to launch a n

Brick-and-mortar stores and indoor shopping malls are struggling, with over half of respondents reporting they do most of their shopping online, according to a recent survey. However, even amid the discussion of the ‘death of malls’, brick-and-mortar stores can influence those seeking a one-stop shopping destination with strategic updates and incentives. Valassis, a leader in activating consumers through intelligent media delivery, has released new research highlighting consumers’ pain poi

South African investment firm Long4Life recently acquired Rage Distribution Proprietary Limited, a footwear, apparel and accessories retailer. Rage, which has 555 stores across the country, presents an exciting opportunity to build on Long4Life’s existing lifestyle brands platform with additional cross-selling opportunities, the company said in a statement. Rage is managed by an experienced management team headed up by Jeffrey and Merle Gochin. Both will continue with Rage with their team and

EFI Optitex, a leading provider of an integrated 2D/3D platform enabling users to create 3D digital garments, has perfected fabric evaluation methods that allow customers to perform fit analysis in addition to tension and pressure modelling in a way that presents the actual behaviour of the chosen fabric, according to a senior company executive. Optitex has been part of the Electronics for Imaging (EFI) family since 2016. EFI is a global technology company based in Silicon Valley. Virtual

Over 1,000 international exhibitors are interested in attending the 44th edition of Texworld Paris, the trade fair for fabrics, trimmings and materials. It will take place in Le Bourget, Paris, from September 17-20, 2018. The exhibition floor space of the fair has been expanded as the organiser is investing in a new hall, bringing the number of halls to 3. “Exhibitors who are looking to gain exposure and recognition on the western fashion market have clearly understood that Texworld Paris

French high fashion brand Chanel is a $10 billion company with very strong financials, according to its annual results released recently for the first time in its 108-year history. Sales growth is strong and the company is ramping up investment. The company also announced a reorganisation that will bring all its various companies under one roof. The numbers show Chanel is among the largest luxury brands in the world by revenues, outpacing rivals like Gucci and neck and neck with Louis Vuitton

Shanghai intends to attract top global brands to pick the city as the first choice to launch their products and open their first store by promoting the Shanghai Shopping brand, which will be advanced under a three-year action plan. As part of the plan, the city on June 15 held a launch ceremony to showcase itself as the choice for global brand debuts. The city will develop platforms to help these leading fashion brands to debut and will promote the Shanghai Fashion Week to become the fifth bi

AllergyStore.com has introduced Skinnies, a range of therapeutic clothing products that help aid recovery from Eczema, Psoriasis and other skin conditions. The garments are completely seamless, utilising technologically advanced yarns that are designed to be anti-irritant and have recently been granted the National Eczema Association Seal of Approval. Skinnies are high quality, durable garments for every day and wear and tear, with a combination of colour, style and comfort, as well as a s