For several seasons Esprit has been busy rebuilding its brand, but it's investors remain unimpressed. Marketing is second nature to most high street brands, but a brand's essence should be about its product. Perhaps that is were Hong Kong-based Esprit is getting it wrong. Keeping consumer interest embodies so much more than just advertising. At the end of the day a high street brand like Esprit must have product that is relevant and unique. It appears Esprit's customers are not finding their

Meagan McBrayer offers consumers a different shopping experience. Known for ever-evolving style, McBrayer launched Poppy Red with the hope to share with women her personal take on current trends and how to make them their own. Most shoppers know that entering a boutique can cause a bit of sticker shock, but Poppy Red is changing that assumption for its customers. Offering items from clothing to accessories, customers of Poppy Red can piece together fashionable ideas to fit to their needs.

Candelaria Tinelli, the beautiful and extremely talented Argentine artist, is the new face of the famous Argentinean clothing brand Muaa. The 22-year-old has recently showcased her sensual side in a promotional video for the label’s latest Spring/Summer collection. Clad in a pair of white shorts and vests, the campaign features the daughter of famous Argentine television host Marcelo Tinelli in a jovial mood playing with colours. Other than appearing on the video, the artist has also g

Denim Story brings you the very first of it’s warm hues for Fall’13. The Goldsign Zebra Charcoal legging is very similar to the Jem Legging. With a mid-rise elasticated band in an elegant grey and a super comfy, soft fabric it is perfect for those boots you’ve been longing to wear. This is the year of “Winter Whites” around the world. White jeans are becoming an extremely popular with the fashionistas owing to the classy colour that's easy to style. The J Brand Frostbite as the name suggests

Fashion Forward designer Holly Fulton launches Autumn / Winter 2013 capsule collection on eBay for London Fashion Week To celebrate eBay’s sponsorship of Fashion Forward at London Fashion Week, one of the world's largest marketplaces is to partner with designer Holly Fulton to offer a special capsule collection. The exclusive edit will give consumers the chance to own seven premium pieces from her Autumn / Winter 2013 collection, inspired by 70s art school rockers and seductive muses. T

The Kingston University MA Fashion Show will take place at Queen Elizabeth Hall on London’s Southbank. It will include an exhibition of some of the work produced as part of the InCrops collaboration as well as a catwalk show. Low carbon couture is about to hit the catwalk at an exclusive event organized by London's Kingston University, showcasing a joint project with the University of East Anglia (UEA). Dresses made from living plants and a jacket padded with sawdust will be among the envi

Alexander McQueen’s womenswear flagship on Bond Street, which has been closed since June, will reopen on the opening day of London Fashion Week, Friday, September 13. The new look store, set over two floors, showcases creative director Sarah Burton’s new retail concept, which has been designed by the last interior designer David Collins, who also worked on the brand’s menswear store on Savile Row and flagship in New York. The 2,690 square foot store will house the label’s catwalk pieces, a

Asos is to stop selling Primark clothing on its e-commerce site, as the 12 week trial for the fast fashion brand comes to an end. Primark has said that it will not renew the option nor launch its own transactional website. Primark's finance director John Bason stated: the trial had provided some insight into online retailing but "the best way to get profitable growth is on the high street". The Primark and Asos partnership was launched in June, with many styles selling out quickly. “Pri

Joseph Altazurra showed tailoring and relaxed draping on the New York catwalk, favouring an elongated silhouette, highlighted by long pencil skirts with risque thigh splits. This was Altazurra's first collection since Kering bought a share of the company. For a New York brand, the clothes had exquisite craftsmanship, with embroidery and luxe fabrics. Key items included masculine shirts, as worn with long skirts, drawstring waists, ponchos, patchwork - as seen on denim - and embroidered jac

With NYC Fashion Week coming to a close, Turnhills has officially launched its free window-shopping mobile app, which allows users to get updated storefronts for premium brands such as Diesel, Guess, Gucci, Louis Vuitton, as well as others, via their iPhones and iPads. “The difference between commonplace shopping and shopping at a flagship store is huge,” said Jeroen Verrezen, cofounder of Turnhills. “The large storefronts of flagship stores often have more displays for a more complete window