Puma is one of the biggest sports retailers who have taken the sustainability route by incorporating biodegradable materials into their apparel.Image Courtesy: www.hypebeast.comNamed ‘Design to Fade’, Puma’s latest collection speaks for itself in terms of being environment-friendly.By collaborating with a Dutch project called ‘Living Color’ and Swedish design company ‘Streamateria’, the sportswear brand has mixed both of their respective technologies to create a line of biodegradable clothing.Th

ENGLAND - Huge queues of shoppers outside Primark fast fashion stores, as 'non-essential' shops reopened for business in England, and rising retail sales in the US, raise fears that hopes for a post-pandemic reset in the industry may be overly ambitious.Surprise new figures from the US show that retail sales increased a record 17.7 per cent month-on-month in May, though total spending remained below pre-coronavirus levels following the largest monthly drop on record in April.Orsola de Ca

In this junction of the COVID-19 pandemic, many well-established realities and practices of the world are changing rapidly. Industries, businesses, social dynamics, the lifestyle are few to name and so the definition of fashion and the fashion industry is also going to see a major change. It seems the dominating concept of ‘Fast Fashion’ is going to be affected by the need for function, protection and serviceability and so the word ‘Functional Fashion’ is to become the next buzz word in the fash

None of the fashion brands have been able to escape the wrath of the coronavirus. Zara, known to be one of the fashion stalwarts, too is falling prey to the pandemic.Image Courtesy: archilovers.comAfter posting a disappointing 44 per cent slump in its first quarter turnover earlier this week, the retail group has made yet another startling announcement.Also Read:Inditex has said it will be closing down nearly 1,200 stores across the globe by the end of 2021. That would mean a little over 500 sto

Sustainable fashion brand Ecoalf is spreading its base in Japan with a flagship store in the popular district of Shibuya in Tokyo.The Spanish brand’s new location will be designed by architect Yohei Sakamaki and will be reminiscent of the brand’s sustainable roots.Natural and recycled materials such as stone, bamboo, sand and wood will be used throughout the property and the second floor of the flagship will be dedicated to educational events and talks.The interiors are rich with the sustainabil

recently announced three more of its branches—at Milton Keynes, Watford and Metrocentre in Gateshead—will not reopen after theretailer failed to reach a rent agreement with British real estate investment trust Intu Properties PLC. The three stories join a list of 17 sites already earmarked for closure, taking the total to 20.Pic: Debenhams“Sadly we have been unable to agree terms with the landlord. As a result these stores will not be reopening in line with the rest of the chain next week. We gr

VENTURA - Patagonia CEO Rose Marcario - widely regarded as one of the leaders of the movement towards sustainability in the fashion industry - is stepping down in a surprise move.Marcario - who has overseen a transformation of the company, quadrupling sales while reducing environmental impact - leaves after six years as CEO and eight at the company, effective 12th June.Chief Operating Officer Doug Freeman will take over the reins at Patagonia while the company board searches for a permanent succ

ONLINE - Digital fashion collections - which are intended to make the industry more sustainable - feature alongside real clothing in what is being billed as the world's first hybrid international online fashion project.Global Talents Digital, an initiative by the Russian Fashion Council in partnership with the TikTok video-sharing platform, runs today and tomorrow (June 10 and 11) as part of the #rewiringfashion challenge.A total of 36 brands from 20 countries are presenting new collections

The luxury Italian label Gucci unveiled their report of environmental impact which the label has been taking serious measures to minimise.Image Courtesy: www.fashionista.comAccording to the report, the label has successfully reduced their total footprint by 20 per cent from last year.Their production processes were optimised to reduce emission of harmful green-house gases which ended up decreasing by 37 per cent from 2018 to 2019.Notably, the company has further cut down 19 per cent in the last

British Fashion Council (BFC) has unveiled that the association will put ‘double’ efforts in order to support the Black Lives Matter movement.Image Courtesy: www.wsimag.comAfter unveiling the ‘positive fashion’ platform, The Institute of Positive Fashion, which aims to establish and provide guidelines for manufacturers to adopt sustainable practices, BFC’s Chief Executive Caroline Rush mentioned that the recent unfoldings of COVID-19 and the Black Lives Matter movement have left the fashion indu